Do any of you guys listen to podcasts? I just started getting into them and I found out that there is a lot of great information out there for FREE. It’s a great way to kill some time at work or on a long drive home from work. I might start a podcast with this website in the future, I think it would be awesome.
Benefits of having a Podcast: In my Opinion
Well for one its audio. Every single person I know has access to audio. It’s much harder to find time in your already busy day to sit down and read something when you can just listen to an audio file. I believe when you hear something your brain engages more information then if you were to read it. I can sit down during work all day and also listen to an entire podcast without skipping a beat once so ever. Not only am I working and maintaining my main source of income, but I’m building knowledge for my other side business’s. It really is killing 2 birds with one stone. A Good Podcast I listen to for information is The Smart Passive Income Podcast by Pat Flynn.
Now it’s not only learning information on podcasts but also entertainment. There are plenty of free podcasts out there that offer hilarious content and great audio to keep you entertained for hours and hours. For Example I really like the Joe Rogan Experience Podcast and I’m also a huge fan of the Adam Carolla Podcast. What’s great about these podcasts is there is fresh content almost every single day. It is also completely free too.
Building a Community:
When you have a podcast you have a voice. That voice represents your brand, company, business, idea, whatever you want it to be. When people read your posts they read them with a particular voice in their head. If you provide them a podcast, you provide them with that voice. They will think of you when they read your blog.
Think about this– The only reason I started listening to podcasts in the first place was because my friends at work started listening to them and told me about them. I was skeptical at first but once you listen to your first one that’s it. Your hooked! That just proves that word of mouth is so important and effective.
You don’t need to spend much money at all advertising your business. Their are plenty of platforms to advertise for free. Like Twitter and Facebook, a podcast can be very beneficial to any brand or company that is looking to build an audience and to maintain one. The company I work for has an active Podcast and has thousands of listeners every single time.