Buying a brand new car can be a fun experience and it also could be a first time experience. Some people never get to have this new car buying experience in their entire life. If you are fortunate enough to be able to purchase a brand new vehicle, then you will want to read this.
Everyone is trying to get the best deal on their new car purchase and I found out the best way to do this when I bought my brand new 2014 Toyota Camry XLE a few months ago. This was my first brand new car purchase so I did my homework. I researched every single detail about this car before heading into the dealerships.
Finding the Lowest Car Price
You are in luck if you are about to buy a new vehicle because the internet exists. If you were trying to buy a new car 30 years ago, you would be practically screwed. I almost feel bad for car dealerships nowadays but then I come back to reality and realize they still are making their money somehow. However, if you do your research you are a step ahead of the game.
The internet finally gives the consumer the option to negotiate and realize the appropriate price. I’m going to tell you exactly what I did to get the best price on the car I was buying.
Start Off Emailing Every Dealership within 50 Miles
I was willing to travel for my new car so the distance the dealership was located wasn’t a huge issue for me. Some of you however may want to keep the distance even closer for convenience. I did a simple Google Search for all the Toyota Dealerships in my area and found at least 15 of them within a 50 mile radius.
I then sent each one of them an email with the exact car I wanted and the exact specifications I was looking for. Now this is where you benefit. Since it is through email, there is no pressure to respond instantly. If you get an answer you don’t like, then you don’t even have to respond or go through the hassle of some sales man trying to bombard you into purchasing right away.
What I came to realize is many of these emails that were sent back to me were sales women trying to get me to come inside the dealership or even talk on the phone. Just a warning, be ready for thousands of phone calls daily from all these dealerships urging you to come inside and set up an appointment. This will get annoying but bear with it because you’re going to saves thousands on your new car.
The good thing is some of these responses will be straight quotes, and you want to make sure you’re asking for an “Out the Door” quote. Once you get this quote, you can now use this quote to counter offer other dealerships. I was able to knock off close to $6,000 off the original quote I was given using this method. Keep using the other dealerships quotes against each other. Once you get the lowest quote possible, you are ready to go into the dealership.
Going to the Dealership, Keep Your Confidence
The dealership that quoted me the best was the one I was interested in going too. I proceeded to call them multiple times to make sure the quote was valid before walking in there and wasting my time. Now that I had that straightened out, I set up an appointment and was on my way to buying a brand new 2014 Toyota Camry XLE.
Now in the emails and phone calls I told them the specific make and model down to the last minor details. I showed up, a gentleman approached me and this is when things got fishy. He told me the “woman” I had been talking to on the phone was busy with another customer, which I later found out was a lie. This is apparently a common dealership practice that gets you into the arms of a salesman. Which I didn’t mind, to me it really didn’t matter who was selling me the car because I was fully prepared.
The sales guy then said he would go pull the car up for me before we even started to talk. I waited about 15 minutes and then he did something very stupid. He pulled up a fully loaded, different trim level, version of a completely different car. The car was grey, not even black like I requested. I said this is not the car I asked for; I told him it’s not even black. He then said “In certain light, it looks black”. I’m an average looking white guy, I was getting profiled. This guy just assumed I could afford a higher priced vehicle. This almost made me leave right then and there and the trust factor was instantly destroyed.
Now at this point I was furious and I gave this guy the business for the rest of our relationship. They didn’t have the car I was looking for on the lot but they were able to get me it the next day which was fine. Every little detail this guy tried to sell me, I just kept saying no. One time he even tried telling me my quote was incorrect and it would be more, I then got up really fast and started walking out the door and he quickly changed his mind.
Don’t Rush This, Patience Is Key Here
I’m going to give you guys the best advice, take your time and be patient. Be ready to walk out and try again at a different dealership. Most people drive all the way there and don’t feel like doing that again so they just agree with whatever terms are brought to them. Make sure you have a vehicle in the meantime, it will help out and you might possibly be able to trade it in.
Bonus Tip: If you have a CarMax by you and you plan to trade in your vehicle, bring your car into CarMax and get a quote. The quote is good for at least 7 days and can be a great negotiating tool when trading in your vehicle. I did this and got an amazing quote for my truck and the new car dealership matched it.
Buying a new car should be a fun experience, not a challenging one. Mine wasn’t the best experience to be honest and it turned me off big time to sales people in general. I get it, they are just trying to make a living like you or me but they can be quite slimy sometimes. I’m sure a majority of salesmen are good people, but just like everything else you need to be careful.